The process of choosing a strong dissertation subject on luxury brands includes evaluating areas of personal interest, analysing current literature and trends, and taking into account research gaps and practical consequences. Investigate contemporary concerns facing the luxury market, such as customer behaviour, sustainability, and digital revolution. Making an educated choice can also be aided by talking with your adviser, doing some preliminary research, and matching your topic to your professional objectives.
The influence of social media and influencers on brand perception, sustainability practices, experiential marketing, the expansion of e-commerce in luxury retail, and the impact of digital transformation on brand perception are some of the most recent trends in luxury brand research. Other current areas of research include examining how economic swings affect luxury markets, the emergence of niche luxury businesses, and the use of technology and customization into luxury experiences.
Make an effort to find gaps in the literature and provide fresh insights or answers in order to assure originality and field contribution. Review the literature in-depth to determine what has been investigated and what has not been sufficiently done. Use cutting-edge research techniques or multidisciplinary approaches, and think about looking into unexplored consumer markets, new markets, or technical developments.
Qualitative techniques like focus groups and interviews, quantitative techniques like surveys and statistical research, and hybrid approaches combining the two are frequently used in dissertations on luxury brands. Ethnographic research, case studies, and content analysis are also common. Select the approach that best fits your goals, research question, and accessible resources. Think about the benefits and drawbacks of each approach for portraying the subtleties of the phenomenon of premium brands.
The analysis of customer behaviour towards luxury brands may be done in a number of ways. Quantitative information on customer preferences, motives, and purchase patterns may be gathered with the use of surveys and questionnaires. Focus groups and in-depth interviews offer qualitative insights into the attitudes and opinions of consumers. Real-time data on customer involvement and sentiment may be obtained by analysing social media interactions and online reviews. Furthermore, utilising techniques like customer segmentation and conjoint analysis may aid in comprehending the many elements affecting consumer behaviour in the luxury industry.
